iCloud & Apple

2 Jun

We have a sneaky feeling there will be some big surprises on Monday when Apple gives details of the future of iOS, OSX and their “cloud based services”.

It is certainly not like Apple to announce beforehand what the keynote speech will cover albeit it is usually already widely known through the hints and graphics used to announce when the keynotes will take place along with the press invites.

The iCloud concept has been muted for some time now and with Amazon and Google already providing such streaming services and the concept of Spotify heavily subscribed to in some parts, it has given Apple an opportunity to do something they do well.  Sit back, observe and take stock.

In this process, you can usually guarantee that there will be some Wow to the keynote, an angle that only Apple could have delivered or thought of and a way that such services will work that only Apple efficiency can deliver.  And given the investment Apple has made in to their data centre and announcements that there will be more data centres, then the reality dawns that Apple has been looking at this for a long time, and they have been able to consider what they will deliver for a long time.

The fact that the keynote will also cover iOS and OSX future releases, and that MobileMe is due an upgrade (even perhaps iTunes is due one), then it all points to the sort of synronicity and cross device features that Apple have become so good at.

Stay with us on Monday for details.

MB

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